InvestmentNews
April 14‚ 2008
Boomers are Optimistic
People in their 50s and 60s are sick of the rat race and they just want to know
when they can retire.
It should come as no surprise that baby boomers are planning to engage in a multitude
of activities during their retirement years. According to a survey conducted by
The Natural Marketing Institute of Harleysville, PA, 93% expect to travel, eat out,
and pursue hobbies once they reach 70.
Of the boomers surveyed, 74% said they wouldn’t consider themselves old at
the age of 70. Seventy-five percent even stated that they believe their best years
are ahead of them. Is this denial or wishful thinking?
Carol Orsborn‚ chairwoman of FH Boom‚ believes this generation brings
a sense of resourcefulness to the challenges they will face and nothing seems to
daunt them. FH Boom is a marketing initiative for baby boomers.
This sense of resilience seems contrary to other findings in the study. Thirty percent
of the respondents stated they don’t think they will have enough money to
live on when they reach retirement age and 22% said they know they will not have
enough. So how will they adapt?
In talking with boomers‚ Ms. Orsborn discovered that many believe they can
adapt by finding work‚ if necessary‚ driving older cars‚ and even
sharing houses. Stephen Mitchell‚ director of New York-based Merrill Lynch
retirement group in Pennington‚ N.J.‚ admits that boomers have not saved
enough‚ but he still believes there is room for optimism.